Document 2
2012 Safer Roads Ottawa Program Workplan
The 2012 Safer Roads Ottawa Program (SROP) implementation plan includes:
· The delivery of an annual year-long campaign-based Selective Traffic Enforcement Program (STEP);
· The delivery of a major campaign on distracted driving with a focus on non-intersection single vehicle collisions;
· The delivery of a major campaign on aggressive driving with a focus on right angle collisions;
· The continued enhancement of community-based child car seat clinics and the City’s involvement in these clinics;
· The exploration of a pedestrian and/or cycling diversion program wherein training would be an alternative to paying traffic tickets for specific violations;
· Exploring/reviewing the feasibility of a by-law to provide for a one metre buffer zone between bicycles and motor vehicles, and,
· Exploring/reviewing the feasibility of a by-law to provide for a one metre buffer zone between motorcycles and other motor vehicles.
The implementation of the 2012 SROP plan is as follows:
Timing |
Emphasis Area/Focus |
Initiative or Program |
Action Description |
Lead Agency |
Maintain, Enhance or New |
Quarter 1
|
General |
Video |
Produce a video to help launch the new SROP. Sponsorship opportunities.
Leverage use of youtube, facebook, movie theatres, etc. |
Video production company, Ottawa Police, Public Works, Public Health, Fire, Paramedics |
New |
Specific Monthly Initiatives |
STEP Program |
Annual year-long STEP Program highlights 2 enforcement and education initiatives each month through news releases. |
Ottawa Police, Public Works |
Maintain |
|
Distracted Driving
|
Awareness Campaign
|
Plan awareness campaign including, collection of data, Communications Plan, etc. Develop media components such as television and radio ads, social media, community newspapers and other awareness pieces targeting young males
|
Public Health, Public Works, Ottawa Police, Fire, Paramedics, Community Partners
|
New
|
|
Distracted Driving |
Media Event |
Conduct media event to launch awareness campaign. |
Public Health, Public Works, Ottawa Police, Fire, Paramedics, Community Partners |
New |
|
Distracted Driving
|
Video |
Create video on distracted driving to be used in school talks, available on youtube, etc. |
Algonquin College students, Ottawa Police, Public Works, Public Health, Fire, Paramedics |
New |
|
Children’s Safety |
Child Car Seat Clinics |
Sustain the promotion and enhancement of, and City involvement in, community-based child car seat clinics |
Public Health, Public Works, Ottawa Police, Fire, Paramedics |
Enhance, Maintain |
|
Pedestrian and/or Cycling Safety |
Diversion Program |
Exploration of a pedestrian and/or cycling diversion program wherein training would be an alternative to paying traffic tickets for specific violations
|
Planning and Growth Management, Ottawa Police |
New |
|
Quarter 2
|
Specific Monthly Initiatives |
STEP Program |
Deliver the annual year-long STEP Program, which includes the analysis of data, enforcement and education initiatives and the dissemination of two News Releases each month |
Ottawa Police, Public Works |
Maintain |
Distracted Driving |
Education |
Distribution of information cards primarily by Police |
Ottawa Police, OPP, RCMP |
New |
|
Distracted Driving |
Education |
Give presentations about distracted driving to Public Health staff working in high schools
|
Public Health |
New |
|
Distracted Driving |
Outreach |
Pilot education outreach in high schools on distracted driving (i.e. cell phone use, texting) through Public Health nurses |
Public Health |
New |
|
Distracted Driving |
Driver’s Education Schools |
Encourage inclusions of distracted driving information in driver’s education school curriculum
|
Public Health, Ottawa Police, Public Works |
Enhance, New |
|
Distracted Driving |
Hand-held Devices |
Enforcement of new hand-held device legislation
|
Ottawa Police |
Enhance |
|
Distracted Driving |
Enforcement |
Conduct enforcement at higher risk locations
|
Ottawa Police |
Enhance |
|
Distracted Driving |
Incentives |
Explore partnering with stakeholders to distribute incentives to drivers complying with the new hand-held device legislation. Sponsorship Opportunities. |
Ottawa Police |
New |
|
Distracted Driving |
Advocacy |
Advocate for distracted driving questions in MTO’s G1 driver tests
|
Public Health, Public Works, Ottawa Police |
New |
|
Distracted Driving |
Outreach |
Engage community policing officers to build in topic in presentations to communities
|
Ottawa Police |
New |
|
Distracted Driving/Non-Intersection Single Vehicle Collisions |
Rumble Strips |
Commence installation of edge-line rumble strips on new road construction and overlays where there are shoulders (where possible)
|
Infrastructure Services |
New |
|
Distracted Driving/Non-Intersection Single Vehicle Collisions |
Other Roadside Safety Improvements |
Commence implementation of low cost countermeasures such as ensuring that roadside gravel shoulders are compacted (i.e. no loose gravel) and removing ditches where practicable to expand recoverable zone
|
Infrastructure Services, Public Works |
Enhance and Maintain |
|
Distracted Driving/Non-Intersection Single Vehicle Collisions
|
Warning Signage |
Commence signage reviews in rural areas and augment/upgrade i.e. warning signs |
Public Works |
New, Enhance |
|
Distracted Driving/Non-Intersection Single Vehicle Collisions
|
Chevron Signs and Reflectors i.e. Cat’s Eyes |
Commence installation of chevron signs and reflectors along curves in rural locations where collisions are high |
Public Works |
New, Enhance |
|
Children’s Safety |
Child Car Seat Clinics |
Sustain the promotion and enhancement of, and City involvement in, community-based child car seat clinics
|
Public Health, Public Works, Ottawa Police, Fire, Paramedics |
Enhance, Maintain |
|
Quarter 3
|
Specific Monthly Initiatives |
STEP Program |
Deliver the annual year-long STEP Program which includes the analysis of data, enforcement and education initiatives and the dissemination of two News Releases each month. |
Ottawa Police, Public Works |
Maintain |
Aggressive Driving/Angle Collisions |
Awareness Campaign Planning |
Plan awareness campaign including, collection of data, Communications Plan, etc.
|
Public Health, Public Works, Ottawa Police, Fire, Paramedics, Community Partners |
New |
|
Aggressive Driving/Angle Collisions |
Awareness Campaign Development |
Develop media components such as television and radio ads, social media, community newspapers, etc. |
Public Health, Public Works, Ottawa Police, Fire, Paramedics, Community Partners
|
New |
|
Aggressive Driving/Angle Collisions |
Media Event |
Conduct media event to launch awareness campaign |
Public Health, Public Works, Ottawa Police, Fire, Paramedics, Community Partners
|
New |
|
Children’s Safety |
Child Car Seat Clinics |
Sustain the promotion and enhancement of, and City involvement in, community-based child car seat clinics
|
Public Health, Public Works, Ottawa Police, Fire, Paramedics
|
Enhance, Maintain |
|
Quarter 4
|
Specific Monthly Initiatives |
STEP Program |
Deliver the annual year-long STEP Program, which includes the analysis of data, enforcement and education initiatives and the dissemination of two News Releases each month. |
Ottawa Police, Public Works |
Maintain |
Aggressive Driving/Angle Collisions
|
Education |
Distribution of information cards primarily by Police. |
Ottawa Police, RCMP |
New |
|
Aggressive Driving/Angle Collisions |
“STOP! Spare a Moment. Spare a Life” initiative |
Expand the new piloted stop sign safety initiative in Barrhaven to other communities in Ottawa
|
Public Works, Ottawa Police, Public Health
|
Enhance, New |
|
Aggressive Driving/Angle Collisions
|
Enforcement |
Conduct enforcement at higher risk locations.
|
Ottawa Police |
Enhance |
|
Aggressive Driving/Angle Collisions
|
Reporting Aggressive Drivers |
Educate community on how to report aggressive drivers. |
Ottawa Police |
Enhance |
|
Aggressive Driving/Angle Collisions |
“Bus Watch” |
Establish “Bus Watch” mechanism for school bus drivers and the public to report drivers disobeying school bus laws |
Ottawa Police, School Bus Companies |
New |
|
Aggressive Driving/Angle Collisions
|
Red Light Cameras |
Install additional red light cameras at higher risk locations |
Public Works |
Enhance, New |
|
Aggressive Driving/Angle Collisions |
Large Stop Signs, Large Stop Ahead Signs, Exponential Stop Bars and Flashing Beacon Lights |
Install large stop signs, large stop ahead signs, exponential stop bars and flashing beacon lights at higher risk locations where appropriate |
Public Works |
Enhance, New |
|
Aggressive Driving/Angle Collisions |
Larger Signal Display Heads |
Explore the use of larger signal display heads (i.e. Highway-size) at appropriate high collision locations
|
Public Works |
New |
|
Aggressive Driving/Angle Collisions |
Advanced Signal Display Technology |
Explore the use of advanced signal display technology (i.e. LED lights) at appropriate high collision locations
|
Public Works |
Enhance, New |
|
Aggressive Driving/Angle Collisions |
Roundabouts |
Continue to implement roundabouts as a form of safe intersection control
|
Public Works |
Enhance, New |
|
Aggressive Driving/Angle Collisions |
Outreach |
Engage Community Policing Officers to build in topic in presentations to communities
|
Ottawa Police |
New |
|
Children’s Safety |
Child Car Seat Clinics |
Sustain the promotion and enhancement of, and City involvement in, community-based child car seat clinics
|
Public Health, Public Works, Ottawa Police, Fire, Paramedics |
Enhance, Maintain |