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2. PRICING
STRUCTURE FOR ICE ARENA RENTALS STRUCTURE DE PRIX POUR LA
LOCATION DES PATINOIRES DES ARÉNAS |
Committee RecommendationS
That Council approve:
1. A
policy amending the pricing structure for arena ice rentals for seasonal ice
clients to consider the prime time portion of the blended hour as non-prime
when this hour is secured as part of a continuous booking, where a significant
portion of the time slot booked by the client falls within non-prime time and
that the prime time half hour be charged at the non-prime rate.
2. Directing
staff to ensure that when blended hours are booked on their own and/or as part
of a booking that falls primarily within prime-time hours, or is booked under
the Memorandum of Understanding (MOU) for Practice Ice they will continue to be
charged at the blended rate.
RecommandationS DU Comité
Que le Conseil approuve :
1.
une politique
visant à modifier la structure de prix pour la location des patinoires des
arénas pour les clients saisonniers, afin de considérer comme une période hors
pointe la partie d’une réservation d’une heure chevauchant une période de
pointe et une période hors pointe lorsque cette réservation s’inscrit dans le
cadre d’une réservation continue et qu’une partie importante du temps réservé par
le client se situe en période hors pointe, de façon que la demi-heure en
période de pointe soit facturée au tarif de location hors pointe.
2.
l’obligation
pour le personnel de continuer de facturer le tarif pondéré lorsque des
périodes chevauchant une heure de pointe et une heure hors pointe sont
réservées isolément ou dans le cadre de la réservation d’une période se situant
principalement à l’intérieur des heures de pointe ou d’une réservation faite en
vertu d’un protocole d’entente pour des séances d’exercice.
Documentation
1. Councillor J. Harder's report, Ward 3, Barrhaven dated 24 March
2010 (ACS2010-CCS-CPS-0008).
Report to / Rapport au :
Comité des services communautaires et de
protection
and Council / et au Conseil
24 March 2010 / le 24 mars 2010
coordonnateur de Comité
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City Wide / À l'échelle de la Ville |
Ref N°: ACS2010-CCS-CPS-0008 |
SUBJECT: PRICING
STRUCTURE FOR ICE ARENA RENTALS
OBJET : STRUCTURE
DE PRIX POUR LA LOCATION DES PATINOIRES DES ARÉNAS
That the Community and Protective Services Committee recommend that
Council approve:
1. A
policy amending the pricing structure for arena ice rentals for seasonal ice
clients to consider the prime time portion of the blended hour as non-prime
when this hour is secured as part of a continuous booking, where a significant
portion of the time slot booked by the client falls within non-prime time and
that the prime time half hour be charged at the non-prime rate.
2. Directing
staff to ensure that when blended hours are booked on their own and/or as part
of a booking that falls primarily within prime-time hours, or is booked under
the Memorandum of Understanding (MOU) for Practice Ice they will continue to be
charged at the blended rate.
Que le
Comité des services communautaires et de protection recommande au Conseil d’approuver :
1.
une politique
visant à modifier la structure de prix pour la location des patinoires des
arénas pour les clients saisonniers, afin de considérer comme une période hors
pointe la partie d’une réservation d’une heure chevauchant une période de
pointe et une période hors pointe lorsque cette réservation s’inscrit dans le
cadre d’une réservation continue et qu’une partie importante du temps réservé
par le client se situe en période hors pointe, de façon que la demi-heure en
période de pointe soit facturée au tarif de location hors pointe.
2.
l’obligation
pour le personnel de continuer de facturer le tarif pondéré lorsque des
périodes chevauchant une heure de pointe et une heure hors pointe sont réservées
isolément ou dans le cadre de la réservation d’une période se situant
principalement à l’intérieur des heures de pointe ou d’une réservation faite en
vertu d’un protocole d’entente pour des séances d’exercice.
At its meeting of 4 February 2010 the following Notice of Motion was
presented to the Community and Protective Services Committee with regards to
pricing structure for arena ice rentals:
Whereas at City arenas with more than one ice pad, it
is common practice to allocate ice time on at least one ice pad on the half
hour in order to stagger start and finish times.
And whereas on ice pads with start times on the half hour,
the hours of 3:30 to 4:30 pm have traditionally had a blended prime/non-prime
rate, as it shoulders the weekday prime time designation starting at 4:00
pm. The 10:30 to 11:30 pm hour also has
a blended rate as it shoulders the prime time designation ending at 11:00 pm.
And whereas, in some cases, it is reasonable to consider
the rental experience of clients who book these blended hours as a non-prime
experience, when they secure a significant portion of their booked time in
non-prime hours.
And whereas there is the potential to optimize the sale of
non-prime ice time by amending the arena ice rental pricing structure to
recognize circumstances where ice rentals are primarily of a non-primetime
nature.
Be it therefore resolved that the pricing structure for arena ice
rentals be amended for seasonal ice clients to consider the prime time portion
of the blended hour as non-prime when this hour is secured as part of a
continuous booking, where a significant portion of the time slot booked by the
client falls within non-prime time and that the prime time half hour be charged
at the non-prime rate.
And Be it further resolved that the General Manager of Parks, Recreation
and Cultural Services be delegated the authority to implementation of the
recommended amendment to the pricing structure and directed to develop the
required operational guidelines and procedures in order to optimize revenue
potential to the City while providing best value to eligible clients.
And Be it further resolved that when blended hours are booked on their
own and/or as part of a booking that falls primarily within prime-time hours,
or is booked under the Memorandum of Understanding (MOU) for Practice Ice they
will continue to be charged at the blended rate.
CONSULTATION
City Operations staff assisted with
the drafting of this motion and supports the principle of charging the
non-prime rate for the blended hour, where the blended hour is secured as part
of a continuous booking with a significant portion of the booking falling
within non-prime hours. This principle
may be used as a marketing tool to assist staff in selling available non-prime
hours in City Arenas.
There are no financial implications associated with the recommendations of this report. The proposed restructuring of fees will be revenue neutral
There are no legal/risk management
impediments to implementing the recommendation in this report.
City Legal Counsel has advised that that
no policy decision has been made on prime time hours versus non prime time
hours since 2002. While precise amounts of fees would have been approved
since then through the budget process, the budget process is typically not seen
as the time where policy issues are resolved, accordingly, the recommendation
to restructure fees is not an improper revisiting of a decision made by Council.
No rural implications.
City Operations staff will take the appropriate action following the Committee’s decision.