2.             SIGN BY-LAW MINOR VARIANCE - 2176 PRINCE OF WALES DRIVE

 

DÉROGATION MINEURE AU RÈGLEMENT SUR LES ENSEIGNES – 2176, PROMENADE PRINCE OF WALES

 

 

Committee recommendation

 

(This application is subject to Bill 51)

 

That Council approve a variance to Sign By-law 2005-439 to permit, at 2176 Prince of Wales Drive, an internally illuminated identification ground sign as shown on Document 2, that features a changeable message centre display, provided that the message image remains unchanged for a minimum duration of 10 seconds.

 

 

Recommandation DU Comité

 

(Cette demande est assujettie au Règlement 51)

 

Que le Conseil approuve une dérogation au Règlement 2005-439 sur les enseignes visant à permettre l’installation, au 2176, promenade Prince of Wales, d’un panneau d’identification fixé au sol et éclairé de l’intérieur, comme celui illustré au document 2, comportant un panneau central afficheur à messages dont le texte change, à la condition que le message demeure inchangé pendant au moins 10 secondes.

 

 

 

 

 

 

Documentation

 

1.                  Deputy City Manager’s report, Infrastructure Services and Community Sustainability dated 4 September 2009 (ACS2009-ICS-PGM-0160).

 

 

 


Report to/Rapport au :

 

Planning and Environment Committee

Comité de l'urbanisme et de l'environnement

 

and Council / et au Conseil

 

4 September 2009 / le 4 septembre 2009

 

Submitted by/Soumis par : Nancy Schepers, Deputy City Manager

Directrice municipale adjointe,

Infrastructure Services and Community Sustainability

Services d’infrastructure et Viabilité des collectivités 

 

Contact Person/Personne ressource : Sandra Garnett, Manager/Gestionnaire, Business Integration Services/Services d'intégration des activités

Building Code Services Branch/Direction des services du code du bâtiment

(613) 580-2424 x 41544, Sandra.Garnett@ottawa.ca

 

Knoxdale-Merivale (9)

Ref N°: ACS2009-ICS-PGM-0160

 

 

SUBJECT:

SIGN BY-LAW MINOR VARIANCE - 2176 Prince of Wales DrIVE

 

 

OBJET :

DÉROGATION MINEURE AU RÈGLEMENT SUR LES ENSEIGNES – 2176, PROMENADE PRINCE OF WALES

 

 

REPORT RECOMMENDATION

 

That Planning and Environment Committee recommend Council approve a variance to Sign By-law 2005-439 to permit, at 2176 Prince of Wales Drive, an internally illuminated identification ground sign as shown on Document 2, that features a changeable message centre display, provided that the message image remains unchanged for a minimum duration of 10 seconds.

 

RECOMMANDATION DU RAPPORT

 

Que le Comité de l’urbanisme et de l’environnement recommande au Conseil d’approuver une dérogation au Règlement 2005-439 sur les enseignes visant à permettre l’installation, au 2176, promenade Prince of Wales, d’un panneau d’identification fixé au sol et éclairé de l’intérieur, comme celui illustré au document 2, comportant un panneau central afficheur à messages dont le texte change, à la condition que le message demeure inchangé pendant au moins 10 secondes.

 

 

BACKGROUND

 

The applicant applied for a minor variance to Sign By law 2005-439 to permit an internally illuminated ground sign, with a changeable message centre for an institutional use.  A ground sign in this District 3 use zone must not exceed a height of three metres and have a non-illuminated message centre no greater than 25 per cent of the permitted identification sign area.  The place of worship has requested an illuminated message centre area having a display area representing 36 per cent of the total signage area.

 

DISCUSSION

 

The property is located on the west side of Prince of Wales Drive just south of West Hunt Club Road.  Adjacent uses are commercial/industrial north and west of the side, potential industrial uses east of the site and residential uses located southeast of this location.  Residential uses are located 100 metres from the proposed location of the sign and are buffered by mature landscaping.  The proposed ground sign will comply with the maximum identification area and height provisions of the By-law.  It will be built near the main entrance to the building and be situated perpendicular to the roadway (see Document 1).

 

Displaying messages related to activities of the place of worship is the intended purpose of the illuminated message centre.  The proposed location of the sign would be near a busy major collector roadway and also setback a substantial distance from adjacent residential uses.  Potential impact of the message centre portion of the sign is lessened by the fact that the display area for the message centre will not take up the entire sign box dimensions and will have a black background with red images/letters.  Based on the concerns from the community, a condition is recommended to hold the message image for a minimum duration of 10 seconds in order to reduce potential distraction to adjacent uses and roadway traffic.

 

As such, the Department is satisfied the proposed sign is in keeping with the intent of the Sign By-law and approval is recommended.

 

CONSULTATION

 

In response to the standard circulation to property owners, business and community groups and the Ward Councillor, two area residents noted concern with this application.  Ward Councillor Hunter had no objection to this variance application.

 

LEGAL/RISK MANAGEMENT IMPLICATIONS

 

There are no legal/risk management implications associated with this report.

 

FINANCIAL IMPLICATIONS

 

N/A

 

 

 

 

 

SUPPORTING DOCUMENTATION

 

Document 1 - Site Plan

Document 2 - Sign Elevation

 

DISPOSITION

 

City Clerk and Legal Services Branch, Legislative Services, to notify the agent and the local Ward Councillor of Council's decision.  Building Code Services will process the sign permit resulting from the Council direction in accordance with Sign By-law 2005-439.

 


SITE PLAN                                                                                                               DOCUMENT 1

 


SIGN ELEVATION                                                                                                 DOCUMENT 2