6.       SIGN MINOR VARIANCE - 760 EAGLESON ROAD

 

DÉROGATION MINEURE AU RÈGLEMENT SUR LES ENSEIGNES –
760, CHEMIN EAGLESON

 

 

 

Committee recommendation as amended

 

That Council approve a Minor Variance to Sign By-law 2005-439 to allow an increase in the maximum sign face area and projection from the building face to 3.3 square metres and 1.2 square metres respectively for three illuminated projection banner signs located on the north elevation of the building located at 760 Eagleson Road, subject to the light source being relocated to the top of the sign structure to be focused downward toward the sign.

 

 

Recommandation modifiÉe du Comité

 

Que le Conseil approuve une dérogation mineure au Règlement sur les enseignes 2005-439 en vue de permettre l’augmentation de la surface maximale ainsi que de la saillie de la façade de l’édifice d’enseignes à 3,3 mètres carrés et à 1,2 mètre carré respectivement, en ce qui concerne trois bannières illuminées en saillie situées sur la façade nord d’un édifice qui se trouve au 760, chemin Eagleson, à la condition que la source de lumière déplacée au haut de l'enseigne soit dirigée vers le bas, c'est-à-dire vers l'enseigne.

 

 

 

 

 

Documentation

 

1.         A/Deputy City Manager's report (Planning and Growth Management) dated
18 September 2006 (ACS2006-PGM-BLD-0022).

 

2.         Extract of Draft Minute, 10 October 2006.


Report to/Rapport au :

 

Planning and Environment Committee

Comité de l'urbanisme et de l'environnement

 

and Council / et au Conseil

 

18 September 2006 / le  18 septembre 2006

 

Submitted by/Soumis par : John L. Moser, Acting Deputy City Manager/

Directeur municipal adjoint par intérim,

Planning and Growth Management/Urbanisme et Gestion de la croissance 

 

Contact Person/Personne ressource : Sandra Garnett, Manager, Legal and Service Integration

Building Services/Direction des services du bâtiment

(613) 580-2424 x 41544, sandra.garnett@ottawa.ca

 

Kanata (4)

Ref N°: ACS2006-PGM-BLD-0022

 

 

SUBJECT:

SIGN MINOR VARIANCE - 760 EAGLESON ROAD

 

 

OBJET :

DÉROGATION MINEURE AU RÈGLEMENT SUR LES ENSEIGNES – 760, CHEMIN EAGLESON

 

 

REPORT RECOMMENDATION

 

That the Planning and Environment Committee recommend Council approve a Minor Variance to Sign By-law 2005-439 to allow an increase in the maximum sign face area and projection from the building face to 3.3 square metres and 1.2 square metres respectively for three illuminated projection banner signs located on the north elevation of the building located at 760 Eagleson Road.

 

 

RECOMMANDATION DU RAPPORT

 

Que le Comité de l’urbanisme et de l’environnement recommande au Conseil d’approuver une dérogation mineure au Règlement sur les enseignes 2005-439 en vue de permettre l’augmentation de la surface maximale ainsi que de la saillie de la façade de l’édifice d’enseignes à 3,3 mètres carrés et à 1,2 mètre carré respectivement, en ce qui concerne trois bannières illuminées en saillie situées sur la façade nord d’un édifice qui se trouve au 760, chemin Eagleson.

 

 


BACKGROUND

 

The subject site is located on the west side of Eagleson Road, north of Code Drive.  The intended occupant, a grocery store, is proposing to install three banner signs on the north (front) face of the building to be visible from Eagleson Road and the parking area (see Documents 1 and 2).

 

The property is zoned general commercial and is designated a District 4 under the Sign By-law that permits illuminated banner signs at a reduced scale.  Adjacent land uses include a holding zone to the north, residential to the east, light industrial automotive to the south, and a combination of open space and future residential to the west.

 

 

DISCUSSION

 

Projecting banner signs are permitted in the By-law with a maximum sign face area of two square metres and a maximum projection from the building face not to exceed one metre.  If approved, each banner sign would have an area of 3.3 square metres and a projection from the building of 1.2 metres.  Classified in the Sign By-law as a Projecting sign, the signs may be either externally or internally illumination.

 

As detailed in Document 3, the variance is required to allow for the Real Canadian Superstore to use the chain's branding identification consistently throughout the Province and to compliment the building design.

 

In response to concerns expressed by area residents and the Ward Councillor relating to potential glare and general uplighting caused by the proposed external illumination to be installed at the base of each sign, the applicant has agreed to relocate the light source to the top of the signs, illuminated down so as to be more focused on the banners, and to ensure that the lighting is non-obtrusive and spillage is limited.

 

The Department is satisfied that the requested increase in size is reasonable and compatible with the scale of the project and the intent of the Sign By-law.  The applicant has modified the location of the light source to eliminating uplighting.  Indirect residual lighting into the community would be minimal given the adjacent lighting provided for the parking areas.

 

 

CONSULTATION

 

In response to the standard notification to area resident, businesses, community groups and the Ward Councillor, two comments in opposition and one in support of the application were received.  One expressed concern for the potential for light pollution and the second considered the variance was unnecessary.

 


Ward Councillor Comments

 

There have been back and forth discussions re concerns about illumination proliferation to the sky (uplighting and spill-over).  Will support the increased scale if we can address the lighting concerns.

 

Departmental Comments

 

Potential light pollution will be addressed by the relocation of the light source to the top of the signs and focusing the lamps to be more task oriented.  Given the setback from Eagleson and Spalding Crescent and the minimal increase requested, the visual perception of an increase in scale will be minimal.

 

 

FINANCIAL IMPLICATIONS

 

N/A

 

 

SUPPORTING DOCUMENTATION

 

Document 1 - Location Plan

Document 2 - Elevation Drawings

Document 3 - Applicant's Rationale

 

 

DISPOSITION

 

Corporate Services Department, Secretariat Services Branch to notify the applicant, International Neon, 5790 Ferrier Street, Mount-Royal, QC, H4P 1M7 and Councillor Feltmate of City Council's decision.

 

 



LOCATION PLAN                                                                                                                    DOCUMENT 1

 


DOCUMENT 2

ELEVATION DRAWINGS


APPLICANT’S RATIONALE                                                                                 DOCUMENT 3

 

 

We are asking for relief from Sign By-law No. 2005-439, Section 139(2), as we feel the proposed projection of the “FRESH FOOD” banner only minimally diverges from the regulation, and this by plus or minus 8".  This proposed banner has been a constant source of brand identification for all new Real Canadian Superstore sites throughout Ontario, the whole greatly contributing to the business’ success.  In addition, in light of the building façade’s massive size onto which we are proposing installation, we feel the current maximum allowable sign face area and projection would render the banner practically invisible, fading into the background of the building.  Our proposed dimensions and projections architecturally and aesthetically compliment the building without compromising its integrity or visually offending the community.  We are confident that a favourable decision would positively impact the community and the Real Canadian Superstore alike.



            SIGN MINOR VARIANCE - 760 EAGLESON ROAD

DÉROGATION MINEURE AU RÈGLEMENT SUR LES ENSEIGNES –
760, CHEMIN EAGLESON

ACS2006-PGM-BLD-0022                                                                      KANATA (4)

 

Councillor Peggy Feltmate proposed the following amendment, with which Building Services staff concurred:

 

To amend the Recommendation of Item 7 of Agenda 57 (P&EC, 10 Oct 06) to add the following after “…located at 760 Eagleson Road:

 

“subject to the light source being relocated to the top of the sign structure to be focused downward toward the sign”.

 

                                                                                                CARRIED

 

The Committee then considered the report recommendation, as amended by the foregoing:

 

That the Planning and Environment Committee recommend Council approve a Minor Variance to Sign By-law 2005-439 to allow an increase in the maximum sign face area and projection from the building face to 3.3 square metres and 1.2 square metres respectively for three illuminated projection banner signs located on the north elevation of the building located at 760 Eagleson Road, subject to the light source being relocated to the top of the sign structure to be focused downward toward the sign.

 

                                                                                                CARRIED as amended